Meet Our
partners & associates
Zeljko Banicevic
Founder / CEO
Zeljko is Founder & CEO of Health, Exercise, and Research Center. Former national athletics champion & professional basketball player has 12 years of experience in the Fitness Industry. Holds a bachelor & Master’s degree in Sports Science specialized in Strength & Conditioning.
Ivana Banicevic
Co-Founder
Ivana holds degrees in Physiotherapy, a Master’s degree in Sports, specializing in Motor learning and development of youth, and a Master’s degree in Sports Medicine specialized in Kinesiotherapy. As Advanced Health & Exercise Specialist before coming to Dubai, she worked in Chicago.
Marko Danilovic
Expert Associate
Marko is an Advanced Physiotherapy Specialist with a Master’s Degree from the University of Belgrade. As part of the Novak Djokovic medical team, he contributed his 2013/14 successful season winning 7th Masters, 4th Australian Open title & 2nd Wimbledon title becoming number 1. Tennis player in the world.
Relja Tokanovic
Expert Associate
Relja is a judo & self-defense practitioner, former National Judo Champion, Teaching Assistant on Faculty of Sport and Physical Education, and black belt holder. He has a Master’s degree in Physical Education & Sport and a Master’s Degree as a Specialist in Sports Medicine and Physical Therapy.










Meet Our
partners & associates
Zeljko Banicevic
Founder / CEO
Zeljko is Founder & CEO of Health, Exercise, and Research Center. Former national athletics champion & professional basketball player has 12 years of experience in the Fitness Industry. Holds a bachelor & Master’s degree in Sports Science specialized in Strength & Conditioning.
Ivana Banicevic
Co-Founder
Ivana holds degrees in Physiotherapy, a Master’s degree in Sports, specializing in Motor learning and development of youth, and a Master’s degree in Sports Medicine specialized in Kinesiotherapy. As Advanced Health & Exercise Specialist before coming to Dubai, she worked in Chicago.
Marko Danilovic
Expert Associate
Marko is an Advanced Physiotherapy Specialist with a Master’s Degree from the University of Belgrade. As part of the Novak Djokovic medical team, he contributed his 2013/14 successful season winning 7th Masters, 4th Australian Open title & 2nd Wimbledon title becoming number 1. Tennis player in the world.
Relja Tokanovic
Expert Associate
Relja is a judo & self-defense practitioner, former National Judo Champion, Teaching Assistant on Faculty of Sport and Physical Education, and black belt holder. He has a Master’s degree in Physical Education & Sport and a Master’s Degree as a Specialist in Sports Medicine and Physical Therapy.









