Meet Our

partners & associates

Zeljko Banicevic

Founder / CEO

Zeljko is Founder & CEO of Health, Exercise, and Research Center. Former national athletics champion & professional basketball player has 12 years of experience in the Fitness Industry. Holds a bachelor & Master’s degree in Sports Science specialized in Strength & Conditioning.

Ivana Banicevic

Co-Founder

Ivana holds degrees in Physiotherapy, a Master’s degree in Sports, specializing in Motor learning and development of youth, and a Master’s degree in Sports Medicine specialized in Kinesiotherapy. As Advanced Health & Exercise Specialist before coming to Dubai, she worked in Chicago.

Dragan Stankic

Co-Founer

Once successful National Folk dancing Soloist, practical Assessor at the Department of Kinesiology, Dragan holds Bachelor & Master’s degree in Kinesiotherapy from Faculty of Sport and Physical Education. He worked as Club General Manager in the biggest Fitness Companies.

Marko Danilovic

Expert Associate

Marko is an Advanced Physiotherapy Specialist with a Master’s Degree from the University of Belgrade. As part of the Novak Djokovic medical team, he contributed his 2013/14 successful season winning 7th Masters, 4th Australian Open title & 2nd Wimbledon title becoming number 1. Tennis player in the world.

Relja Tokanovic

Expert Associate

Relja is a judo & self-defense practitioner, former National Judo Champion, Teaching Assistant on Faculty of Sport and Physical Education, and black belt holder. He has a Master’s degree in Physical Education & Sport and a Master’s Degree as a Specialist in Sports Medicine and Physical Therapy.

Meet Our

partners & associates

Zeljko Banicevic

Founder / CEO

Zeljko is Founder & CEO of Health, Exercise, and Research Center. Former national athletics champion & professional basketball player has 12 years of experience in the Fitness Industry. Holds a bachelor & Master’s degree in Sports Science specialized in Strength & Conditioning.

Ivana Banicevic

Co-Founder

Ivana holds degrees in Physiotherapy, a Master’s degree in Sports, specializing in Motor learning and development of youth, and a Master’s degree in Sports Medicine specialized in Kinesiotherapy. As Advanced Health & Exercise Specialist before coming to Dubai, she worked in Chicago.

Dragan Stankic

Co-Founder

Once successful National Folk dancing Soloist, practical Assessor at the Department of Kinesiology, Dragan holds Bachelor & Master’s degree in Kinesiotherapy from Faculty of Sport and Physical Education. He worked as Club General Manager in the biggest Fitness Companies.

Marko Danilovic

Expert Associate

Marko is an Advanced Physiotherapy Specialist with a Master’s Degree from the University of Belgrade. As part of the Novak Djokovic medical team, he contributed his 2013/14 successful season winning 7th Masters, 4th Australian Open title & 2nd Wimbledon title becoming number 1. Tennis player in the world.

Relja Tokanovic

Expert Associate

Relja is a judo & self-defense practitioner, former National Judo Champion, Teaching Assistant on Faculty of Sport and Physical Education, and black belt holder. He has a Master’s degree in Physical Education & Sport and a Master’s Degree as a Specialist in Sports Medicine and Physical Therapy.

Work With Experts

contact information